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Mobile App Targeting with AdMob
Last month Google incorporated its mobile app ad network, AdMob, into Google AdWords. This was especially exciting for me since I work on an account that sells mobile device screen protectors. Not...
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SEM Awareness Month, pt 4. – Retargeting
Welcome to part 4 of SEM Awareness Month! Today we want to warn you (not really) about retargeting – an effective tool to get potential shoppers (or leads or site visitors) back to your website for a...
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SEM Awareness Month, pt. 5 – Google Display Network
For the 5th installment of SEM Awareness Month, you should be warned about PPC. It’s a gateway to display. Seriously, though, if you’re doing pay-per-click, you may find yourself starting to dally in...
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Essential Guide for Twitter Self-Serve ads
A few months ago Twitter rolled out self-serve advertising for small businesses. Using a promotion from American Express, accounts could sign up to receive a $100 credit and be among the first to use...
View ArticlePPC Optimization Checklist
Sometimes as busy little PPCers we can lose sight of the simple account optimizations once we have been working on an account for a long time… or when we are busy building out new campaigns… or while...
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Paid Search Strategy for Your Brand – Marketing in Sync
In a previous career in the travel industry, I was driving down the highway, and saw one of our beautiful, large billboards, directing people to learn more about a dream vacation at...
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Coming in for a LANDING page!
Whether managing just one search engine marketing account or many, one thing that is certainly always recommended are custom landing pages. A landing page or lead capture page is where one is directed...
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Why the Google AdWords Partner Certification matters
At this agency, we make a big deal out of being a Certified Google AdWords partner. The bar is set pretty low these days to become a certified partner, but when I first got in, you needed to manage at...
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Watch Your Negative Keywords – SEM Awareness Month, pt 2
As part two of SEM Awareness Month, Kelsey Grammer wants to remind us all to closely monitor search query reports in paid search accounts, and manage negative keyword lists. Would you cross Kelsey? I...
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Google Analytics Metrics in Adwords
Optimizing a pay per click account without conversion tracking is a mistake. Because after the click: Adwords leaves you in the dark, making it nearly impossible to improve. This is why it is...
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