Clik here to view.
Black Friday and Cyber Monday Trends & Tips
Holiday shopping season is upon us! With that in mind, Black Friday predictions and preparations are now an integral part of the online e-commerce tradition. 2013 should be no different. By now, most...
View ArticleClik here to view.
The Year In Search: Top 5 Biggest Search Marketing Changes from 2013
2013 was a year of significant change and development in the world of search marketing – from Google’s algorithm shifts, to updates of various digital advertising interfaces, to the monetization of...
View ArticleClik here to view.
5 Ways to Clean Up Your Paid Search Accounts
I know many of you readers out there don’t see it, but believe it or not, spring is on the way. With much of the US dealing with a polar vortex, many excuses or lack of knowledge will be made to...
View ArticleClik here to view.
Search and Social Marketing Predictions for 2014
To celebrate the start of the New Year, the experts at Nina Hale, Inc. identified the biggest and most anticipated digital marketing predictions for 2014. From the rise of channel integration to...
View ArticleClik here to view.
Mobile App Targeting with AdMob
Last month Google incorporated its mobile app ad network, AdMob, into Google AdWords. This was especially exciting for me since I work on an account that sells mobile device screen protectors. Not...
View ArticleClik here to view.
SEM Awareness Month, pt 4. – Retargeting
Welcome to part 4 of SEM Awareness Month! Today we want to warn you (not really) about retargeting – an effective tool to get potential shoppers (or leads or site visitors) back to your website for a...
View ArticleClik here to view.
SEM Awareness Month, pt. 5 – Google Display Network
For the 5th installment of SEM Awareness Month, you should be warned about PPC. It’s a gateway to display. Seriously, though, if you’re doing pay-per-click, you may find yourself starting to dally in...
View ArticleClik here to view.
Essential Guide for Twitter Self-Serve ads
A few months ago Twitter rolled out self-serve advertising for small businesses. Using a promotion from American Express, accounts could sign up to receive a $100 credit and be among the first to use...
View ArticlePPC Optimization Checklist
Sometimes as busy little PPCers we can lose sight of the simple account optimizations once we have been working on an account for a long time… or when we are busy building out new campaigns… or while...
View ArticleClik here to view.
Black Friday is on the Horizon!
Black Friday (November 23, 2012) and Cyber Monday (November 26, 2012) are the peak days for consumer spending during the calendar year. Black Friday is the brick and mortar retailer peak consumer...
View ArticleClik here to view.
Paid Search Strategy for Your Brand – Marketing in Sync
In a previous career in the travel industry, I was driving down the highway, and saw one of our beautiful, large billboards, directing people to learn more about a dream vacation at...
View ArticleClik here to view.
Coming in for a LANDING page!
Whether managing just one search engine marketing account or many, one thing that is certainly always recommended are custom landing pages. A landing page or lead capture page is where one is directed...
View ArticleClik here to view.
Why the Google AdWords Partner Certification matters
At this agency, we make a big deal out of being a Certified Google AdWords partner. The bar is set pretty low these days to become a certified partner, but when I first got in, you needed to manage at...
View ArticleClik here to view.
No Time for Negativity, Only Negative Keywords
What actually is a negative keyword? Google definition –> “A negative keyword is a kind of keyword that prevents your ads from showing on irrelevant search queries.” They are used to make sure your...
View ArticleClik here to view.
Watch Your Negative Keywords – SEM Awareness Month, pt 2
As part two of SEM Awareness Month, Kelsey Grammer wants to remind us all to closely monitor search query reports in paid search accounts, and manage negative keyword lists. Would you cross Kelsey? I...
View ArticleClik here to view.
Google Analytics Metrics in Adwords
Optimizing a pay per click account without conversion tracking is a mistake. Because after the click: Adwords leaves you in the dark, making it nearly impossible to improve. This is why it is...
View Article